January 2022 marked the Destination Marketing Group’s twenty-first birthday and twenty-one years in which it has helped regenerate Gloucester and attract millions of pounds of inward investment and tourism expenditure into the city, many other parts of the UK and across the globe.
“It’s been a terrific adventure”, says Managing Director, Philip Cooke. “As well as our local work for the Gloucester Heritage Urban Regeneration Company and the Gloucester BID, we’ve also provided marketing support to Visit Britain, Visit England, English World Heritage Cities, the Heart of England and South West England Tourist Boards and the London Boroughs of Brent (Wembley) and Southwark (the South Bank).
“We also work globally and have developed an overseas client list that included tourist destinations and government agencies in Brazil, Chile, China, Croatia, Ecuador, Egypt, France, Holland, Switzerland and the USA, where I was working when 9/11 struck and couldn’t get back to the UK for over a week!
“By a strange coincidence, today’s COVID-19 pandemic takes me back to my very first tourism contract when, in January 2000, the Heart of England Tourist Board employed the Destination Marketing Group to manage its Foot and Mouth Disease Recovery Campaign, a project that required me to travel across Europe and to the USA, reassuring the global travel industry that the crisis was over and that the UK was open for business!”
“We overcame that crisis and we will overcome Covid too,” concludes Philip.
Published 25 January 2022