Tourism and travel marketing, PR and international representation

The Destination Marketing Group (DMG) is a specialist tourism, leisure and international representation company providing a wide range of public and private-sector organisations, agencies and businesses with the resources and expertise needed to reach and develop new markets and exploit new business opportunities. Download our company profile to find out more.

Our clients include national and regional tourist boards, destination management companies, local authorities, tour operators, conference venues, tourist destinations, hotels and resorts, urban and rural regeneration agencies, Business Improvement Districts, and a wide range of SMEs and professional service companies.

So, if you are looking for a cost-effective marketing, PR or corporate communications resource, please email our MD, Philip Cooke – – or call him on 00 44 (0)1452 500 663.


Monaco Means Business article published in Conference News

Conference News Magazine (PDF 300kb)


About the Destination Marketing Group

Philip Cooke, Managing Director of the Destination Marketing Group

The DMG was founded in early 2000 by Philip Cooke, previously Gloucester City Council’s Director of Tourism, Marketing and City Centre Management and, before that, Deputy Director of Bisham Abbey National Sports Centre.

Philip is supported by a local, national and international network of associate companies and consultants who enable the DMG to offer a wide range of additional marketing, PR and related services, notably digital and social marketing, graphic design and copywriting for websites and promotional literature.

Flagship clients include the Dartmouth and Rugby BIDs, Enterprise Europe Network, Ferrocarriles del Ecuador, Forest of Dean Greenways, Gloucester Heritage Urban Regeneration Company, Gloucester Rugby, Hangzhou Tourism, Heart of England Tourism, Herefordshire Museums Service, Homes and Communities Agency, Peru Rail, the RFU, Swiss Government Enterprise and VisitBritain.

What our clients say…

“The DMG represents many of our international products in the UK market. Philip’s knowledge of marketing, sales and product development comes from years of experience which he combines with deep commitment and integrity.”

Jodi Breckenridge, President, Music Contact International, Vermont, USA


Our services

Working primarily across the tourism, leisure, inward investment, hospitality and urban/rural regeneration sectors, we design and deliver bespoke marketing and business development strategies, cost-effective PR and digital marketing campaigns and outsourced corporate communication support, as outlined below:

“Philip’s community engagement and PR strategy was invaluable.”

Judith Hewitt, English Partnerships, SW England


  • Marketing, PR and corporate communications strategy
  • Campaign planning and project management
  • Feasibility studies, bid writing and implementation of ERDF and Lottery projects

Public relations

  • Production and distribution of content-rich, high-SEO press releases
  • Digital marketing, including B2B newsletters and email campaigns
  • Graphic design and copywriting for websites and promotional literature

International representation and tourism

  • Travel industry PR, journalism and feature writing
  • Trade show support, event management and industry networking
  • Tour operator training, sales calls and familiarisation visits


Cathedral City Conferencing article published in Conference & Meetings World magazine

Conference & Meetings World Magazine (PDF 1mb)

What our clients say…

“The DMG was appointed to assist the staff of the museum in a review of the fundamental marketing issues and to develop a rebranding brief. The museum undertook a very rewarding one-day workshop designed by and facilitated by the DMG, which enabled staff to reach positive conclusions regarding museum identity and market position.”

Lucy Rumble, Development Manager, British Museum of Road Transport, Coventry


Our clients

Some examples of the work we have done for this amazing group of clients can be found on our project highlights page.

“Great PR – politically and strategically – well done and thanks.”

Darwin's Trails (Chile)

UK tourism and leisure

  • The Birmingham Capital of Culture Bid
  • Black and White House Museum, Hereford
  • British Tourist Authority / VisitBritain
  • Dartmouth and Rugby BIDs
  • Devon, Cornwall and Somerset Tourism
  • Forest of Dean Greenways
  • Gloucester Cathedral
  • Gloucester Rugby
  • Heart of England Tourism & South West Tourism
  • London Boroughs of Brent and Southwark
  • London University of the Arts and Oxford Brookes

International representation

  • BZ-COMM (Germany)
  • Darwin’s Trails (Chile and Patagonia)
  • Ferrocarriles del Ecuador (Ecuador)
  • Hangzhou and Sanya (China)
  • Music Contact International (USA)
  • National Liberation Museum (Holland)
  • PeruRail and Panorama Peru (Peru)
  • Passion Brazil (Brazil)
  • Southern Expeditions (Galapagos)
  • Swiss Government Enterprise
  • Vesna Tours (India)

Urban regeneration

  • ASTAM architects and Limbrick architects
  • Canal Corridor Business Improvement District
  • Countryside Agency / Ruralscapes
  • Enterprise Europe Network South West
  • English Partnerships/Homes & Communities Agency
  • GFirst and Business Link Gloucestershire
  • Gloucester Heritage Urban Regeneration Company
  • Gloucestershire Rural Community Council
  • RegenCo Urban Regeneration Company
  • Sandwell MBC:
  • South West England RDA

Conference and event marketing

  • Britain and London Visitor Centre
  • Cheltenham Film Studios
  • Coventry Visitor and Convention Bureau
  • (USA)
  • EEF Conference Venues
  • GFirst & Gloucestershire Development Agency
  • Guru Online (Hong Kong)
  • Kingsholm Conference Centre
  • Parkhotel Conference Centre (Czechoslovakia)
  • Rugby Football Union / Twickenham Stadium
  • Three Choirs Vineyard Conference Centre

What our clients say…

“Philip’s marketing skills have shaped the Gloucestershire First Marketing Strategy and the DMG has provided us with an excellent source of expertise in our work of promoting inward investment and economic development in Gloucestershire.”

Stan Jones, Managing Director, Gloucestershire First


Contact us

The Destination Marketing Group
3 College Green
Cathedral Precincts
Gloucester GL1 2LR
Gloucestershire, UK

Office: 01452 500 663

Mobile: 07855 767 159

Skype: philipcooke1

“I appointed the DMG to boost our marketing and increase attendances. The results were excellent – improved gates and more constant revenue streams.

They also undertook market research which resulted in a season ticket marketing strategy that produced 40% sales growth. The DMG has been a real asset.”

Ken Nottage, Gloucester Rugby
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