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Marketing, PR and international representation

The Destination Marketing Group (DMG) is a specialist tourism, leisure and international representation company providing a wide range of public, private and third-sector organisations, agencies and businesses with the resources and expertise needed to reach and develop new markets and exploit new business opportunities.

Our clients include national and regional tourist boards, destination management companies, local authorities, tour operators, conference venues, tourist destinations, hotels and resorts, urban and rural regeneration agencies, Business Improvement Districts, and a wide range of SMEs and professional service companies.

Get in touch with The DMG

So, if you are looking for a cost-effective marketing, PR or corporate communications resource, please email our MD, Philip Cooke – philip@thedmg.co.uk – or call us on 00 44 (0)1452 500 663.


Monaco Means Business article published in Conference News

Conference News Magazine (PDF 300kb)


About the Destination Marketing Group

Philip Cooke, Managing Director of the Destination Marketing Group

The DMG was founded in early 2000 by Philip Cooke, previously Gloucester City Council’s Director of Tourism, Marketing and City Centre Management and, before that, Deputy Director of Bisham Abbey National Sports Centre.

Philip is supported by a local, national and international network of associate companies and consultants that enable the DMG to offer a wide range of additional marketing, PR and related services, notably digital and social marketing, graphic design and copywriting for websites and promotional literature.

Flagship clients include the Dartmouth and Rugby BIDs, Enterprise Europe Network, Ferrocarriles del Ecuador, Forest of Dean Greenways, Gloucester Heritage Urban Regeneration Company, Hangzhou Tourism Development Commission, Heart of England Tourism, Herefordshire Museums Service, Homes and Communities Agency, Peru Rail, the RFU, Swiss Government Enterprise and VisitBritain.

What our clients say…

“The DMG represents many of our international products in the UK market. Philip’s knowledge of marketing, sales and product development comes from years of experience which he combines with deep commitment and integrity.”

Jodi Breckenridge, President, Music Contact International, Vermont, USA


Our services

Working primarily across the tourism, leisure, inward investment, hospitality and urban/rural regeneration sectors, we design and deliver bespoke marketing and business development strategies, cost-effective PR and digital marketing campaigns and outsourced corporate communication support, as outlined below:

“Philip’s community engagement and PR strategy was invaluable.”

Judith Hewitt, English Partnerships, SW England


  • Marketing, PR and corporate communications strategy
  • Campaign planning and project management
  • Feasibility studies, bid writing and implementation of ERDF and Lottery projects

Public relations

  • Production and distribution of content-rich, high-SEO press releases
  • Digital marketing, including B2B newsletters and email campaigns
  • Graphic design and copywriting for websites and promotional literature

International representation

  • Travel industry PR, journalism and feature writing
  • Trade show support, event management and industry networking
  • Tour operator training, sales calls and familiarisation visits


Cathedral City Conferencing article published in Conference & Meetings World magazine

Conference & Meetings World Magazine (PDF 1mb)

What our clients say…

“The DMG was appointed to assist the staff of the museum in a review of the fundamental marketing issues and to develop a rebranding brief. The museum undertook a very rewarding one-day workshop designed by and facilitated by the DMG, which enabled staff to reach positive conclusions regarding museum identity and market position.”

Lucy Rumble, Development Manager, British Museum of Road Transport, Coventry


Our clients

The following matrix demonstrates the depth, breadth and status of our client base and details of some of our most rewarding projects can be found on our portfolio page.

“Great PR – politically and strategically – well done and thanks.”

Darwin's Trails (Chile)

UK tourism, sport and leisure

  • Black and White House Museum, Hereford
  • Britain and London Visitor Centre, London
  • British Museum of Road Transport, Coventry
  • Broadway, Dartmouth and St Albans TICs
  • Cheltenham Film Studios
  • Devon, Worcestershire and Somerset Tourism
  • Gloucester Cathedral
  • Gloucester Rugby and English Premier Rugby
  • Heart of England Tourism and South West Tourism
  • Kingsholm Conference Centre
  • London Boroughs of Brent and Southwark
  • Three Choirs Vineyard Conference Centre,

International representation

  • Andalucian Adventures and Barcelona Events (Spain)
  • British Tourist Authority (New York and Toronto)
  • Darwin’s Trails (Galapagos, Chile and Patagonia)
  • Music Contact International and Cvent Inc. (USA)
  • National Liberation Museum (Holland)
  • Passion Brazil (Brazil)
  • PeruRail and Panorama Peru (Peru)
  • Sailing.hr and Melita Island (Croatia)
  • Sanya, Hangzhou and Nanjing Tourism (China)
  • Swiss Government Enterprise (Switzerland)
  • Tren Crucero and Termas de Papallacta (Ecuador)
  • Vesna Tours (India)

BIDs and urban/rural regeneration

  • ASTAM Architects and Stephen Limbrick Architects
  • The Canal Corridor BID Project, Gloucester
  • Countryside Agency and Ruralscapes (Shropshire)
  • Dartmouth BID, Devon
  • The Forest of Dean Greenways Project
  • Gloucester Heritage Urban Regeneration Company
  • Gloucestershire Rural Community Council
  • The Homes and Communities Agency
  • Limbrick Associates and ASTAM (architects)
  • RegenCo Urban Regeneration Company
  • Rugby BID
  • Safe and Sustainable Travel in Standish

Enterprise and innovation agencies

  • Advantage West Midlands
  • Birmingham Capital of Culture BID
  • Bournemouth, Poole and Dorset LINk
  • Coventry Visitor and Convention Bureau
  • Devon and Cornwall Overseas Marketing Group
  • East Midlands Development Agency
  • Enterprise Europe Network (South West England)
  • Gloucestershire First / GFirst LEP
  • South West Regional Development Agency
  • SWAN Community Councils for Somerset and Dorset
  • Gloucestershire and Oxford Brookes Universities
  • Weaver Valley Enterprise Zone, Cheshire

What our clients say…

“Philip’s marketing skills have shaped the Gloucestershire First Marketing Strategy and the DMG has provided us with an excellent source of expertise in our work of promoting inward investment and economic development in Gloucestershire.”

Stan Jones, Managing Director, Gloucestershire First


Contact us

The Destination Marketing Group
3 College Green
Cathedral Precincts
Gloucester GL1 2LR
Gloucestershire, UK

Office: 01452 500 663

Mobile: 07855 767 159

Skype: philipcooke1

“I appointed the DMG to boost our marketing and increase attendances. The results were excellent – improved gates and more constant revenue streams.

They also undertook market research which resulted in a season ticket marketing strategy that produced 40% sales growth. The DMG has been a real asset.”

Ken Nottage, Gloucester Rugby Football Club
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