International Representation

Tren Crucero (Ecuador)

 

Tren CruceroCampaign management for the UK launch of Tren Crucero  – a four day heritage train journey, from Quito in the high Andes to Guayaquil on the Pacific seaboard.

Client: Ferrocarriles del Ecuador

Timing: 2012 ongoing

Activities:

  • Travel industry and consumer PR
  • Travel trade and consumer exhibitions
  • Trade and consumer magazine adverts
  • Sales calls to UK Tour Operators specialising in Ecuador or luxury train journeys
  • Successful product launch capped when Tren Crucero wins the British Guild of Travel Writers ‘Wider World Project’ award
  • Contract with Ferrocarriles del Ecuador  extended for 2014

 


 

Heart of England Foot and Mouth Disease Recovery (Europe and USA)

 

The Heart of England Foot and Mouth Disease Recovery Campaign (Europe and USA)A large scale, ERDF-funded, multi-platform campaign in Europe and North America to promote the Heart of England Region following the impact of Foot and Mouth Disease in 2001/2.

Client: Heart of England Tourist Board / VisitBritain

Timing: 2002 – 2004

Activities :

  • Travel industry and consumer PR in UK, Europe and the USA
  • Direct mail (postcard) and brochure fulfilment campaign in UK, France, Germany and Holland
  • In-Territory marketing, PR and sales calls in New York, Amsterdam and Toronto
  • Newspaper advertising campaigns in UK and Europe.

 

 


 

Swiss Government Enterprise (Switzerland Investment Promotion Programme)

 

Swiss Government Enterprise (Switzerland Investment Promotion Programme)Support for seven Peruvian eco-tourism companies attending the 2013 World Travel Market as part of the Swiss Investment Promotion Programme (SIPPO) to support sustainable and responsible global tourism.

Client: Swiss Government Enterprise

Timing: Sep – Dec 2013

Activities:

  • Specialist training and marketing support for seven Peruvian Tour Operators attending WTM
  • Training and mentoring: Understanding the UK Tour Operator Market
  • Copywriting for promotional materials and follow-up marketing activities.

 

 

 


 

Darwin’s Trails (Chile)

 

Darwin's Trails e-NewsletterUK representation for a specialist Destination Management Company for Chile and Patagonia, based in Vina del Mar, Chile.

Client: Darwin’s Trails

Timing: 2011 ongoing

Activities:

  • Travel industry PR (longhaul media)
  • UK market intelligence and networking
  • Commercial partner liaison in UK and USA
  • Marketing to UK tour operators that specialise in Chile / Latin America
  • Production and distribution of the News from Darwin’s Trails travel industry e-newsletter.

 

 


 

The Red Dot and Vesna Tours (India)

 

The Red Dot and Vesna ToursUK representation for Indian tour operators specialising in experiential and cultural tourism (Red Dot) and educational travel (Vesna Tours).

Client: The Red Dot and Vesna Tours

Timing: 2012 ongoing

Activities:

  • Travel industry PR for use in both the UK and India
  • Website and brochure copywriting
  • Liaison with UK tour operators specialising in India, Nepal, Sri Lanka and the UAE
  • Design and distribution of travel trade e-newsletter and brochures
  • Sales calls and brochure distribution to targeted UK tour operators.

 

 

 


 

Music Contact International (MCI)

 

Music Contact InternationalUK management for an American Tour Operator specialising in bringing university and community choirs from the USA to perform in the UK and Europe.

Client: Music Contact International

Timing: 2000 ongoing

Activities:

  • Itinerary planning and liaison with host organisations (i.e. cathedrals and festival organisers)
  • Tour director for incoming choral groups visiting music festivals in the UK, Eire, Vienna, Genoa, Prague, etc.
  • Outbound marketing and the promotion of Music Contact International to UK choirs
  • Travel trade show representation (in Chicago).