2015 News Archive

December 2015

World Travel Market

DMG Associate, Anouk Petit, representing Tren Crucero at the World Travel Market 2015.The closing months of 2015 were dominated, as usual, by the World Travel Market, made more complicated this year by rail strikes, fog and disrupted appointment schedules. Nevertheless, it was a great gathering of the global travel industry.

This year, we supported clients from Brazil, Peru and Ecuador’s Tren Crucero, which was represented at the Ecuador Pavilion by our new Associate Consultant, Anouk Petit, see photo.

Public Relations

Working a little outside our usual sectors we achieved some great PR in December for local architects ASTAM and for a healthcare charity called ‘Dartmouth Caring’.

Philip Cooke is now on the Board of the Wales and West Region of the Public Relations Consultants Association (PRCA) This is the only trade body for the UK’s PR industry that requires members to be audited for their expertise in PR and to ensure that the correct management systems are in place.

 

October 2015

Preparing for World Travel Market took up just about every available minute during October, making appointments, writing press releases and assembling print and promotional material for our three principal Latin American clients, comprising:

From Brazil, ‘Passion Brazil’From Peru, supported by Switzerland
Also from Peru, PeruRailFrom Ecuador, Tren Crucero

 

September 2015

Helping Dartmouth’s Health Services and Third Sector

Dartmouth Hospital’s Minor Injuries Unit needed help in the recruitment of nurses  so we worked with a local media company called, appropriately, ‘The Really Good Media Company’ to create a video that positioned Dartmouth as a great place in which to build a nursing career and call home.  See YouTube and Facebook – the video features Kirsty Yelland one of the Minor Injuries Unit team, see below.

Dartmouth has an aging population, with 30% of its population over 60 years old (the national average is just 20%) and we are helping a local charity, called ‘Dartmouth Caring’ raise funds for its work in supporting those in the town who suffer of this life-changing condition.

My Mini Blog – Gloucester Welcomes the Scottish Rugby Team
At the time of writing this piece, at the end of September, the winner of the 2015 Rugby World Cup isn’t known, but I was present when the Scottish Rugby Squad marched down the Nave of Gloucester Cathedral on the 17th September on their way to receiving their RWC Caps.

It might have been billed as a Welcome Ceremony, but, as they entered the Cathedral, these fine-looking, powerful men dressed in traditional kilts and plain blue shirts walked tall and straight, eyes forward and faces set, ready, even then, even here, for battle.

There was history in the air. Gloucester Cathedral, built c. 1100, houses the tomb of King Edward II who was decisively beaten by the Scots at the Battle of Bannockburn in 1314 when a huge and expensive English army was comprehensively smashed by the much smaller and less well-equipped Scottish army led by Robert The Bruce. Sound familiar? After speeches and the awarding of Caps, the tension lifted and the team marched out of the Cathedral and into the autumn sunshine.

Phew, that was one memorable and meaningful Welcome Ceremony.

PS. On a personal note, I played rugby for Harlequins 1st XV and British Colleges and was lucky to have played at Twickenham Stadium three times. Gloucester Rugby Club is also a long-standing client.

PPS. Our offices are located within the historic precincts of Gloucester Cathedral. If you look at the photograph below, we are in the middle of the row of Georgian houses’ opposite the Cathedral and under the largest chimney pot!

College Green, Gloucester, home of the cathedral and the DMG offices

 

August 2015

As part of our support for Passion Brazil’s UK suppliers, we achieved some good media exposure for the launch of Latin Routes’ new offices and travel shop in Kingston. (Pdf Attached) .

Tren Crucero continues to be promoted by many leading UK Tour Operators and, most recently, LAN Airlines. View the links below for recent articles and promotion:

Closer to home, we recently produced a leaflet and recruitment video for the Dartmouth Business Improvement District, see attached. Please also follow this link to view an amazing 4 minute video aimed at encouraging nurses to come to work in Dartmouth! Here’s a shot from the video which you can also view via this link.

July 2015

Our work for the Dartmouth Business Improvement District paid off when we nominated the Bayards Cove Inn for Travesupermarket.com’s competition to find Britain’s Greatest Nine B&Bs. This delightful historic inn was subsequently included in this list.

We also achieved some more great media exposure for Tren Crucero when the following material was published in Selling Travel magazine’s July feature on Latin America.

The DMG - July 2015 news

 

June 2015

June was dominated by our attendance at the Experience Latin America by LATA trade show at London’s Canary Wharf (another world!) where we represented Tren Crucero and promoted its new services for 2015.

It was great, too, to meet up with Daniela Bayona, Sales Manager for PeruRail, our latest client, who was also working at the show.

Philip was also in South West Ireland with an American Orchestra during June, discovering the delights of The Dingle Peninsular and the Ring of Kerry, before performing a concert in Christchurch Cathedral, Dublin.

Tren Crucero and Peru Rail photos

 

May 2015

Our latest Latin American client is PeruRail, the luxury train service that connects Cusco, the former capital of the Inca Empire with the amazing lost citadel of Machu Picchu, a World Heritage Site.

PeruRail has three levels of service to Machu Picchu; the Expedition, the Vistadome and the luxurious Belmond Hiram Bingham. It also connects Cusco with Lake Titicaca, the largest and highest lake in South America, via a 10 hour journey through stunning Andean landscape.

Meanwhile, the Dartmouth Business Improvement District is attracting attention with its use of Harrier Hawks to scare away nuisance seagulls during the nesting season and its involvement in a strategy to encourage visitors to Devon to explore the county by train and on foot.

The latest news from The DMG (May 2015)

 

April 2015

In March 2015, we organized a VIP Travel Trade Reception in London’s Grosvenor Hotel for the Chinese city of Sanya, a burgeoning new global resort on the island of Hainan in the South China Sea.

This event was attended by the Directors of the London Office of the China Tourist Authority and the China Business Network and representatives from China Air, Hainan Air and nearly 100 UK Tour Operators t6hat specialize in travel to China.

We were delighted in early April to win a competitive pitch to provide marketing and PR support to the Dartmouth Business Improvement District in Devon. This is a business-led and business-funded initiative to improve the economic performance of this beautiful town which has been a royal harbour since the Crusades and is now a unique maritime tourist destination.

We also achieved some terrific PR exposure in Travel Bulletin magazine for Passion Brazil and their special itineraries for the Brazilian Grand Prix which takes place at Interlagos in November 2015.

The DMG Latest News April 2015

 

February 2015

In early February, Philip attended an All Party Parliamentary Group for Latin America travel industry reception at the House of Lords on behalf of our clients in Ecuador, Chile, Peru and Brazil.

Then, at the end of February, Philip was ‘on the road’ managing a performance tour of the UK on behalf of Music Contact International looking after an American Choir that sang in St John’s Chapel, Cambridge, and various other venues and churches in and around London.

Working with our partner company, Frontline Communication, we also designed and distributed a travel industry newsletter for out Peruvian client, Machete Tours, see illustrated or check the online version.

Philip was also commissioned by Conference News to write an article about the Kingsholm Conference Centre and Gloucester Rugby’s success as a conference and business venue, see illustrated.

 

 

January 2015

We are delighted to announce that Passion Brazil has appointed The Destination Marketing Group as its UK representation company. Passion Brazil is a large leisure and business tourism DMC and Tour Operator, based in Rio de Janeiro, just off Copacabana Beach!

We have also been appointed to assist our German colleagues with the management of a travel industry presentation event in London delivered by representatives from the Chinese resort city of Sanya on the island of Hainan – known as China’s Hawaii!

Finally, and completely differently, we were asked to create more promotional PDFs for the Kingsholm Conference Centre – this time for prom nights and high school parties!

January 2015 news

Helping Dartmouth’s Health Services and Third Sector

Dartmouth Hospital’s Minor Injuries Unit needed help in the recruitment of nurses  so we worked with a local media company called, appropriately, ‘The Really Good Media Company’ to create a video that positioned Dartmouth as a great place in which to build a nursing career and call home.  See youtu.be/Z2FdihKlqNY and www.facebook.com/DartmouthBID?ref=hl.

This video features Kirsty Yelland one of the Minor Injuries Unit team, see below.

 

Dartmouth has an aging population, with 30% of its population over 60 years old (the national average is just 20%) and we are helping a local charity, called ‘Dartmouth Caring’ raise funds for its work in supporting those in the town who suffer of this life-changing condition.

 

My Mini Blog – Gloucester Welcomes the Scottish Rugby Team

At the time of writing this piece, at the end of September, the winner of the 2015 Rugby World Cup isn’t known, but I was present when the Scottish Rugby Squad marched down the Nave of Gloucester Cathedral on the 17th September on their way to receiving their RWC Caps.

It might have been billed as a Welcome Ceremony, but, as they entered the Cathedral, these fine-looking, powerful men dressed in traditional kilts and plain blue shirts walked tall and straight, eyes forward and faces set, ready, even then, even here, for battle..

There was history in the air. Gloucester Cathedral, built c. 1100, houses the tomb of King Edward II who was decisively beaten by the Scots at the Battle of Bannockburn in 1314 when a huge and expensive English army was comprehensively smashed by the much smaller and less well-equipped Scottish army led by Robert The Bruce. Sound familiar?

After speeches and the awarding of Caps, the tension lifted and the team marched out of the Cathedral and into the autumn sunshine.

Phew, that was one memorable and meaningful Welcome Ceremony.

PS. On a personal note, I played rugby for Harlequins 1st XV and British Colleges and was lucky to have played at Twickenham Stadium three times. Gloucester Rugby Club is also a long-standing client.

PPS. Our offices are located within the historic precincts of Gloucester Cathedral. If you look at the photograph below, we are in the middle of the row of Georgian houses’ opposite the Cathedral and under the largest chimney pot!